What Does a CMO Do? A Chief Marketing Officer (CMO) is a senior executive responsible for overseeing and guiding a company’s marketing strategies and activities. The role has evolved significantly over the years, from...
What is Marketing Strategy? A marketing strategy is a company’s comprehensive plan to reach prospective consumers and turn them into loyal customers of its products or services. It involves researching, understanding...
Blinkit, formerly known as Grofers, has dramatically reshaped the Indian e-commerce landscape, especially in the hyper-competitive grocery delivery sector. The company’s strategic transformation into an ultra-fast delivery...
When it comes to iconic marketing battles, the rivalry between Pepsi and Coca-Cola is legendary. But instead of rehashing the cola wars, let’s dive into what makes Pepsi’s marketing in India unique! Founded in 1893...
